For founder-led companies
B2B Appointment Setting Services That Book Qualified Meetings
We run the outreach and put qualified meetings on your calendar, so you can focus on the sales calls.
For businesses whose offers sell for $1,000 or more per sale.
In short
Caribbean Closers provides B2B appointment setting services for founder-led companies whose founders are good on sales calls but don’t have time to find and book them. Our team runs cold email and LinkedIn outreach to prospects who match your ideal customer profile, and qualified meetings land on your calendar. Prospects book directly from the outreach, or a dedicated Caribbean Closers SDR qualifies every reply and books the meeting for you. To see whether Appointment Setting fits your offer, book a strategy call.
Fit check
Who our Appointment Setting service is for
Our Appointment Setting service is for founders and closers who are good on sales calls but don't have time to find and book them.
Our clients are founder-led B2B businesses with a proven offer, where the founder is still the main closer. The buyer is the founder, CEO or head of sales. We work with businesses whose offers sell for $1,000 or more per sale.
You're likely a good fit if:
- You have a proven offer
- You have time to take the meetings we book
- You can tell us exactly who your ideal customer is
Sectors we target first include B2B SaaS, marketing agencies, coaches and consultants, financial services, directories and platforms, and commercial solar and home improvement.
Appointment Setting is not a fit if:
- Your offer sells for under $1,000, or you are looking for a month-to-month arrangement
- You are a pre-revenue startup with no proven offer
- You want meetings in the first week of outbound
Good on calls, short on time
The problem Appointment Setting solves
You’re good on sales calls. You just don’t have enough of them.
When a qualified prospect gets on a call with you, you close. The hard part is getting them there. Finding the right companies, reaching the decision-maker, chasing replies across email and LinkedIn, and following up on every “maybe later” takes hours you don’t have.
So prospecting happens in bursts. You do a push, book a few calls, get busy closing and delivering, and the calendar empties again. Some weeks are full. Others have nothing on them.
An in-house SDR can help, but it means months of finding, training and managing one person before the calendar fills.
Outsourced appointment setting keeps qualified meetings on your calendar, so your time goes on the calls you’re good at.
Six steps to booked meetings
How our Appointment Setting works
Our Appointment Setting service runs in six steps, from a strategy call to qualified meetings on your calendar. Appointment setting is the process of contacting prospects who match your ideal customer profile and turning their interest into a booked sales meeting.
Strategy call and onboarding
It starts with a 30-minute Zoom call with a Caribbean Closers sales strategist about your offer, your current lead flow and which service fits. At onboarding, you share your ideal customer profile, offer details, case studies and existing sales assets, and give us calendar and CRM access.
List building and domain warm-up
Our team builds a verified list of prospects who match your ideal customer profile, using only verified, compliant contact data. New sending domains need a 2 to 3 week warm-up before outreach starts.
Outreach
Our team runs cold email and LinkedIn outreach in parallel, to the same prospects.
Booking
Prospects book directly onto your calendar from the outreach, and your team works any other replies.
Qualification with a dedicated SDR
For more volume and follow-up, a dedicated Caribbean Closers SDR works in your CRM. Your SDR cold calls prospects on the list, follows up on every reply, checks it against the agreed criteria and books qualified meetings onto your calendar. Every call is recorded and every meeting logged in your CRM.
Reporting
You get a written report every week and a review call once a month, where we go over results and adjust targeting and messaging.
Appointment Setting ends at the qualified meeting on your calendar. Your team takes the meeting. If you want a closer to run the sales call and follow up through to close, that is Full-Cycle Sales, or Sales Closers for the leads you already have.
Deliverables and pricing
What's included in our B2B appointment setting services
Our B2B appointment setting services cover everything from the prospect list to the qualified meeting on your calendar.
Included
- Verified prospect list: prospects who match your ideal customer profile, from compliant data.
- Domain warm-up: 2 to 3 weeks for new sending domains.
- Cold email and LinkedIn outreach: run by our team in parallel.
- Cold calling: with a dedicated SDR, calls to the prospects on your list, each one recorded in your CRM.
- Booked meetings: qualified meetings on your calendar, booked directly by prospects or by your dedicated SDR.
- Qualification criteria: agreed with you at onboarding, and used to decide which meetings are booked.
- CRM review: a check at onboarding that your CRM can support the work, including call recording.
- Weekly written report and monthly review call: activity, replies, meetings booked and pipeline.
Not included
- Running the sales call
- Closing
- CRM implementation (billed separately)
- Ad spend
- Any guarantee of meetings, revenue or close rates
Setup from
$850
A one-time setup fee and a flat monthly agency fee apply. Minimum term: 3 months when prospects book directly from the outreach.
With a dedicated SDR, your SDR is paid per appointment, through Caribbean Closers, and the minimum term is 12 months.
Optional add-ons, each at extra cost
Sales Enablement
The ideal customer profile, sales assets and playbook you’re missing, plus a dedicated SDR for post-meeting follow-up, pipeline analysis and CRM hygiene. Priced as a retainer, scaled by volume.
Content
A short industry report, checklist or case study summary for the outreach. Priced per asset.
Ads
Retargeting and matched audiences on Meta and LinkedIn, aimed at the accounts we are already contacting. Priced as a monthly management fee plus a share of ad spend, which you pay directly to the ad platform.
Headquartered in Jamaica
Why Caribbean Closers for Appointment Setting
Caribbean Closers is an outsourced sales team, headquartered in Jamaica, that finds, books and closes high-ticket B2B deals for founder-led companies.
Appointment Setting is the booking part of that work. It runs on the same outreach as Lead Generation, then carries replies through to a meeting on your calendar.
- Our sales reps are based across the Caribbean and Latin America.
- Our reps work during your business hours.
- Our reps sell in English.
- Our reps are trained, managed and quality-checked by Caribbean Closers.
- You don't find, pay or manage the reps yourself. We handle selection, training and management.
- We work with businesses in the United States, Canada, the United Kingdom, Europe and the Caribbean.
What you see each week
Appointment Setting reporting and results
With Appointment Setting, you see every booked meeting in your CRM and in a written report every week.
Weekly written report
Covers activity, replies, meetings booked and pipeline.
CRM visibility
Every call, email and meeting is logged and every call recorded in an approved CRM, so you can see activity and pipeline at any time.
Monthly review call
Once a month, we go over results with you and adjust targeting and messaging.
Results depend on your offer and your market. We report real numbers and never promise results we can’t control.
Questions founders ask
Appointment Setting FAQs
How much does appointment setting cost?
Every Appointment Setting engagement has a one-time setup fee starting at $850 and a flat monthly agency fee. If you add a dedicated SDR, your SDR is paid per appointment, through Caribbean Closers. We confirm the exact setup fee on your strategy call, based on your offer and team size. See our pricing page for the full model.
What counts as a qualified meeting?
A qualified meeting is a meeting with a decision-maker who fits your ideal customer profile and has a real need. We agree the exact qualification criteria with you at onboarding. If you have a dedicated SDR, they check every reply against those criteria before booking the meeting onto your calendar and logging it in your CRM.
How is appointment setting different from lead generation?
Lead Generation ends at the qualified reply. Our team runs the outreach and hands replies to your team, which books and runs the meetings. Appointment Setting goes one step further and puts qualified meetings on your calendar, booked either directly by prospects or by a dedicated Caribbean Closers SDR who qualifies every reply.
Do I need a dedicated SDR?
Not always. Prospects can book directly onto your calendar from the outreach, while your team works any other replies. That is an outreach-only engagement with a 3-month minimum term. A dedicated SDR adds cold calling, more volume and follow-up. Engagements with an SDR run for a minimum of 12 months.
How long does appointment setting take to start?
Onboarding usually takes about 14 days for small teams, and 30 to 45 days for larger teams or clients without their own CRM or systems. Separately, new sending domains need a 2 to 3 week warm-up before outreach starts, so the first replies usually come after week three. Appointment Setting is not the right fit if you need meetings in the first week of outbound.
How is this different from bringing on an in-house SDR?
An in-house SDR covers prospecting only. You pay their wages, benefits and tools, and you find, train and manage that one person yourself. With Caribbean Closers, you pay a one-time setup fee, a flat monthly agency fee and, if you have a dedicated SDR, a fee per appointment, on one agreement and one invoice. You don’t find, pay or manage the reps yourself. We handle selection, training and management.
Your next step
Book an Appointment Setting strategy call
The next step is a 30-minute strategy call on Zoom with a Caribbean Closers sales strategist. We cover your offer, your current lead flow and which service fits. There is no charge for the call and no obligation. If Appointment Setting is right for you, our team takes over the outreach, follow-up and booking, and you take the meetings. Book your Appointment Setting strategy call.